Established by Mallarme Bichara (born in Beirut) first in Rouen and Dieppe then at 10 rue de la Chaussee-d’Antin, Paris in 1896; called himself as ‘The Syrian Perfumer’.
Famous label representing a man pulling a woman by the hair. On the label you can read: "Comment Bichara attrapa la Fortune dans les ruines de Baalbeck".
(How Bichara became wealthy in Baalbeck ruins).
Bichara also produced fine hennas for the hair, This is probably how Bichara became wealthy.
Ref. PB 152